माझी दृष्टी + मेरा दृष्टिकोन + My Perspectives

12 June 2021, Mumbai  Crouching Customer, Hidden Marketer ( Crouching=adopt a position where the knees are bent, झुकना. Marketer =Sellers, brands) India (Bharat) has been a key market for consumer durables & electronics goods, technology products, online retail and banking &, financial services & insurance (BFSI). All these segments touch lower-mid to the top section of the consumer pyramid. They all are interlinked, and complimentary to each other’s growth.    Thus it is important to investigate the issues prevailing in, and around these segments. We will come to the key topic. Before that just sample this –  1. A “made in India” 55 inch smart television set is bought from a so called “home-grown” e-commerce portal (which has substantial foreign load). The product has some issues and are reported by the customer to the topmost layer of the e-commerce platform.   Engagement starts, followed by exchange of emails, con-calls. WhatsApp too messages...