माझी दृष्टी + मेरा दृष्टिकोन + My Perspectives

Market Research India is a diverse and vibrant country  It's geographical and ethnical spread is unique. WHY India Political Stability   Business Friendly Attitude and Policies Huge Domestic Market Growing Consumer Segments Skilled Manpower Ancillary and Auxiliary Industries   How to Succeed in India? In order to succeed in India, it is very essential for a supplier / marketer / brand owner to know its consumers / customers - their types/ behaviors , market potential and future trends for each end-use segment. Failures do occur as partners and sales agents lack proper market information (market size, new opportunity, risks etc). “One Size Fits All” approach is NOT always implementable / successful in India Market segments may emerge as well defined, it is crucial for the local partner as well its foreign partner to be on the same level of understanding as far as the market potential, especially when some of the segments in India are growing faster. Th...